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Archive for July, 2008

This just in from the WINGERS news room!

Buffalo Nickel™ WINGERS have become “award winning.” Shapeyou.com a popular health and fitness website, announced that Buffalo Nickel WINGERS, the “unique potato wing snack,” took home awards for Top Gear of the Year, Great Gear of the Year and Seal of Excellence Awards in this year’s Natural & Organic Products GearAwards™. ShapeYou.com’s judges are industry professionals from the worlds of trainers, nutritionists, health care practitioners, health food storeowners and more.

WINGERS, an all-natural, potato-based snack that’s shaped like a mini drumstick, is available in five flavors and levels of “heat.” Level 2, Honey Mustard Horsepower, earned a Top Gear award; Level 1, No Bull Barbecue and Level 3, Nacho Chilicanga won Great Gear awards; and Seals of Excellence were awarded to Level 4, Caribbean Zing and Level 5, Buffalo Bleu.

The huge selection of natural and organic products out in the marketplace gave ShapeYou.com the idea to create and run the GearAwards™. “We want people to easily find the best of the best that’s out there,” a company spokesperson said. “And if it has a GearAward™ seal on it, that just makes it simpler to find a great product – because we’ve done the footwork already.”

The Buffalo Nickel Food Company, based in Boonton, New Jersey, was founded in 2008 on the principle that snacks should stampede the taste buds and excite the eye without ravaging the body. For more information, visit http://www.buffalonickelfoods.com. For samples, call 973-333-4888 or info@buffalonickelfoods.com.

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Thank you America. Your thunderous roar is being heard. Wingers are now up on Amazon.com

http://www.amazon.com/gp/product/B001CS3E4I

Be sure to sign up for notification for when the product is ready to ship. All 5 flavors – and 1oz of Level 5 – will be available. So what will it be? Level 1? Level 3? Level 5? Feeling like a Level 2 or 4? Buy them all! Tell your friends to join – we just love a party!

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Headline: “Good sellers year-round…”

Wingers are in good company as one of five products featured. Our thanks to Fancy Food & Culinary Products for being fans and encouraging others to join the potato-wing revolution.

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The Friday, July 11 Newark Star Ledger featured Buffalo Nickel Food Company’s process in developing Wingers with a feature titled “How I Start A Brand”. In the feature, our own Katherine O’Hara explains the research that went into Wingers and how we’re proud that every step of our process stays true to our brand purpose: all-natural, high quality, great taste. Thanks to The Star Ledger for honoring us as ‘brand launch’ experts.

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Thank you America. Your love for Wingers has been heard. Our first shipments of Wingers begin this week with more to come in the weeks ahead. The first stores to grab Wingers at are:

– All 8 Central Market/HEB in Texas
– The Market Place, Columbia, IL
– Soon to be in 150 Duane Reade stores in New York City

Check back for location updates! They’ll be coming fast and furious!!

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